Wednesday 23 May 2012

Kraft: experience in the cholcolate industry

Something that surprising cropped up in your latest timed essays made me think I ought to make it clear to you all that Kraft had plenty of experience in the chocolate industry before their takeover of Cadbury. Some of the brands in their vast portfolio included Milka, Tobelerone and Terry's.

You can get a feel for the size of the Kraft brands versus the Cadbury brands prior to the takeover by following the link below:

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