"Changing the leaders at the top of the organisation is the most effective way of changing organisational culture". With reference to the item above (on Barclays) and your own research to what extent do you agree with this statement?
The companies you will use in your essay are Barclays Bank, Royal Mail and British Airways
Barclays
Antony Jenkins to staff: adopt new values or leave Barclays (Telegraph article)
http://www.telegraph.co.uk/finance/newsbysector/banksandfinance/9808042/Antony-Jenkins-to-staff-adopt-new-values-or-leave-Barclays.html
Can Antony Jenkins get rid of Bob Diamond's legacy at Barclays?(Independent article)
http://www.independent.co.uk/news/business/analysis-and-features/can-antony-jenkins-get-rid-of-bob-diamonds-legacy-at-barclays-8456614.html
Royal Mail
(Moya Greene interview on culture change)
http://www.youtube.com/watch?v=zuC-G_cyu6E
Moya Greene's internal communications approach
http://www.myroyalmail.com/
British Airways
Colin Marshall obituary
http://www.independent.co.uk/news/obituaries/lord-marshall-executive-who-turned-british-airways-from-a-sleeping-giant-into-a-world-leader-7920614.html
