Wednesday 13 March 2013

Kraft and Cadbury: cultural differences

The hostile takeover of Cadbury by Kraft in 2010 and its immediate aftermath is another case where companies who have grown by integration have some cultural differences to resolve, certainly in the early days of integration. The issues here are less of national characteristics producing cultural clashes than the very different historical backgrounds/ways of working of the two companies. The articles below give you some infomration you could work into a wow paragraph

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