Saturday 23 March 2013

Google culture: impact on strategy & performance

Thanks to Time2Resources for this

In April 2011 Google co-founder Larry Page also became their CEO. He believes that employees should take risks in order to innovate and that world changing ideas can attract the most intelligent people.  Many of the company’s best researchers have remained at the business because of Page’s approach to new product development.
Under Page’s leadership, Google has dramatically increased spending on R&D from $3.76bn in 2010 to $6.79bn in 2012.  The share price rose by 12% in 2012 and investors are optimistic regarding new product developments such as a self-driving car and Google Glass, a visual computer that is worn over the eyes. The business has already diversified into Internet video (YouTube) and smart devices (Motorola and Nexus).
Page believes that ‘My job as a leader is to make sure everybody in the company has great opportunities, and that they feel they're having a meaningful impact and are contributing to the good of society. As a world, we're doing a better job of that. My goal is for Google to lead, not follow that’.  Many analysts suggest that Page’s leadership sets the tone for the whole of Google’s innovative culture.

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