Saturday 4 February 2012

British Airways

British Airways provides a great case study for mergers and acquisitions. I reckon it is relevant for these bullet points in particular:-

the motives for takeovers and mergers and how these link with corporate strategy
the impact on, and reaction of, stakeholders to takeovers and mergers
the reasons why governments might support or intervene in takeovers and mergers.

BA merged with Iberia in 2010 (the deal was ratified by shareholders of both companies at the end of the year). Now IAG (the merged BA-Iberia) is seeking to takeover BMI. If this deal goes through it will give the company over 50% of the landing slots at Heathrow; no doubt one of the reasons Sir Richard Branson is pushing the message that this deal will be bad for the customer. The links provide useful background detail on the story and will enable you to build a “wow” example

1 comment:

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