In your revision remember the importance of wow examples :- examples with real depth
that would make the examiner go “wow, this student has really done some great
research!” Rather than having dozens of examples against each bullet point
look for a few really meaty examples against each bullet point (“wow examples”) which linked in with
some business studies theory. The inclusion of appropriate counter examples can
be especially helpful, particularly if you can explain the difference between
the counter-example and the main example. For instance, if discussing a takeover where due diligence was lacking (e.g. RBS/ABN Amro) it could be good to contrast it with an example where a lot of ground work was done before the merger to help it go smoothly (e.g. in the BA / Iberia merger Willie Walsh has claimed that work done prior to the merger in helping to resolve cultural differences was fundamental to the merger's success)
Business
Studies theory
You now know a considerable amount of business
studies theory and it is essential you don’t lose sight of that. BUSS4 is supposed to be “synoptic” i.e. it brings together the content
of the other three units. Consequently, rather than treating the research topic
as an entirely separate exercise, try to link the theory into your research
whenever you can. For example, if talking about the motives for Tata's takeover of JLR in 2008 why not bring in the fact Tata is a conglomerate business which, almost by definition, has a strategy of diversification (Ansoff matrix: new products, new markets)
And
finally ………….
Hi – I see you’re using my How to Eat an Elephant illustration here.
ReplyDeleteThanks for your interest in my work, however I do require certain conditions for the use of my illustrations… those conditions are spelled out on my website: http://seangallo.com/about/
Thanks again for your interest, and for your cooperation!
Sean